Tag Archives: aesthetics

Make it Beautiful and Make it Good, Part III

Aesthetics matter. Beauty drives demand and demand drives value. Value drives business, and business drives a brand-new pickup truck full of German power tools.

In addition to making something beautiful, you must also “make it good”. You have learned practical techniques. You will now have the opportunity to put your technique into practice in the real world.

Famous names like Wallace Nutting and George Nakashima are famous for a reason. In order for objects to hold their value over time, they have to still exist, and be in relatively good, original condition. They’re still here because they exhibit superior craftsmanship.

Make it Beautiful and Make it Good, Part II

Why does beauty matter? We enjoy surrounding ourselves with objects of beauty. At the most banal level, people will pay good money to feel the way beautiful things make them feel. In your future jobs as artists, designers, business owners, and craftspeople, you will need to cultivate a sense of beauty in order to succeed.