05-11-2011 05-12-2011
Skinner Auctions
Skinner Auctions Marlborough MA
2546M Marlborough
May 11, 2011 2:00PMCalender
253

Archive of Hollywood Movie Promotional Related Material for Boston and New England

$415$350
Auction: Discovery - 2546M Location: Marlborough Date / Time: May 11, 2011 2:00PM

Description:

Archive of Hollywood Movie Promotional Related Material for Boston and New England, c. 1940s-80s, including promotional photographs including theater fronts, marquees, events, star, celebrity, and dignitary appearances and functions, many with news and photographer stamps and press snipes, related correspondence, signatures, proclamations, etc.

Provenance: Archive of John Markle (1907-2003), based in Boston from the late 1940s to 1983, who oversaw New England advertising and public relations for Columbia Pictures. A confirmed bachelor, John was a "24/7" type of worker. Starting out as a manager for movie theaters in New York City, John relocated to Boston. His promotional projects began with placement of ads in media throughout New England cities, but then went on to include promoting films and developing itineraries for visiting movie stars, including airport arrivals, hotel reservations, dinners, autograph signings, and related functions. As a result John kept meticulous records of all of his promotion ads and events, along with examples of promotional material. After the regional Columbia office closed, John went on to work for Allied Advertising in Boston, continuing the type of work he loved and did so well, right up until his retirement.
Estimate $300-500

Keywords

John Markle, New England, public relations, manager for movie theaters, New York City, Columbia